A good friend came to me one day champing at the bit to tell me his big great idea…
“I need you to write a press release,” he said.
“Why would you need a press release,” I was curious.
That’s what you do to create tons of free media exposure, right? Well, at least that’s what he thought. “Do you have a good story to tell?” I asked. “Well you know me and my business and my outstanding customer service…” By then I knew we had a problem.
Perhaps you’ve tried to hook reporters with a well-written press release countless times. What happened? Did you get the “free exposure” you were looking for? Still waiting?
Maybe you forgot that those hard-working reporters report on stuff that’s news WORTHY. The primary purpose of a press release is to deliver a relevant and newsworthy story that your target audience cares about. But how do you do that?
Check out these 18 sneaky “free exposure” strategies – they should give you some ideas…
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daniel Copywriting, Marketing, Words That Sell Copywriting, Marketing, Words That Sell
As a little boy I always admired the man wearing the blue costume and red cape. Always wanted to be like superman…. It seems that I wasn’t the only one. Apparently many kids around the world loved the hero from Krypton. Remember the brave hero with an “S” on his chest.
Superman could do anything… he could stop a train, stop buzzing bullets, he could fly faster than a plane, beat the bad thugs, and do good for everyone. He was a real hero who was celebrated by kids of all ages.
The dairy industry picked up on that and figured a clever way to convince kids to drink more milk with their memorable ‘got milk?’ advertisements.
If you’re trying to connect with your target audience a little more effectively this ad should give you some ideas…
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daniel Copywriting, Marketing, Persuasion, Persuasion Architecture, Words That Sell Copywriting, Marketing, Persuasion, Persuasion Architecture, Words That Sell
Heard the story about the young lad who one day went for a walk and built the foundation for the most popular Scotch in the world?
His name was John – the man who walked around the world…
If you’ve ever wondered how the Blue Label, Red Label or Black Label came about then watch this video where Scottish actor Robert Carlyle tells a captivating story behind Johnnie Walker Scotch whiskey. From opening a grocer’s shop aged 14 to building a worldwide empire – Johnnie did lots of walking!
Nearly six minutes long, is this the longest tracking shot in advertising history?
Watch this video if you’re still struggling to tell a captivating story about your business or you’re looking to revamp your about page…
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daniel Copywriting, Marketing, Persuasion, Persuasion Architecture, Words That Sell Copywriting, Marketing, Persuasion, Persuasion Architecture, Words That Sell
Your advertisement will be ignored, your email deleted and your sales letter will go down swinging unless you use a catchy headline that grabs your reader’s attention.
Writing catchy headlines is simple yet hard to do… Especially when you work under a fast-approaching deadline that gets your heart racing, palms sweating and your adrenaline pumping.
In my early days I spent hours rewriting ads, sales letters and headlines of legendary copywriters like Gary Halbert, Ted Nicholas, Claude Hopkins, David Ogilvy and many others. Was it worth it? You bet. But chances are that you don’t have the same level of passion, commitment or time required to learn the craft. Or maybe you do but wouldn’t mind a little shortcut to save yourself some hassle.
Well, if that’s what you want then today I’ll show you a little-known copywriting technique to help you produce attention-grabbing headlines quickly. In fact, you won’t believe how simple and effective it is. It will rock your world and hopefully make your copywriting more effective.
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daniel Copywriting, Creativity, Marketing, Mindset, Words That Sell Copywriting, Creativity, Marketing, Mindset, Words That Sell
I’m often asked what makes a good sales letter or advertisement work.
Is there some scientific method that goes beyond the obvious AIDA formula to help you make your message really STAND OUT in today’s chaotic, fast-paced and overstimulated society?
Today, I want to answer this question and more and hopefully you give you some fresh insights on how to make your advertisements, emails and sales letters sell more… in today’s over-communicated world.
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daniel Copywriting, Marketing, Mindset, Persuasion, Persuasion Architecture, Words That Sell Copywriting, Marketing, Mindset, Persuasion, Persuasion Architecture, Words That Sell
What drives people to action?
What makes people buy?
What makes them buy your products … buy your story … buy your leadership?
I’ve been asking myself these and similar questions for nearly a decade now… What I’ve learned is that what grabs, drives and electrifies one person may have no effect on somebody else.
How is that of interest to you…?
People buy your products and service for their reasons, not yours. Your sales should increase as soon as you understand those reasons.
What are those ‘reasons’?
The answer may surprise you…
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daniel Copywriting, Marketing, Mindset, Persuasion, Persuasion Architecture, Words That Sell Copywriting, Marketing, Mindset, Persuasion, Persuasion Architecture, Words That Sell
This is a one cool website that – if you are in marketing, advertising or copywriting – you definitely need to know about…
It’s called Language Monitor (LM) and it documents, analyzes and tracks trends in language the world over, with a particular emphasis upon Global English. Its findings are accepted, respected and used by scholars around the world who incorporate LM’s findings into their research and publications.
I find this website interesting, edifying and fascinating. For example, did you know that a new word is created every 98 minutes or about 14.7 words per day? Or that the English Language has over 1,005,939 words? What about the Most Confusing High Tech Buzzwords of the Decade? I think this is a list you can’t afford to miss especially if you’re in the IT industry.
LM reveals other interesting ‘word facts’ and buzzwords that should help you get your sales message more in tune with the market…
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daniel Copywriting, Marketing, Persuasion, Words That Sell Copywriting, Marketing, Persuasion, Words That Sell
Recently, I was flipping through a magazine, reading one advertisement after the other, trying to figure out how many magazine advertisers have actually changed their approach after? the GFC …
Sadly, not many have. So, I’m confused, perplexed and amused, especially since… Studies confirm that people are exposed to ‘round about 3000 ads or ‘intrusions’ per day … that’s 9000 ads by EVERY Wednesday of EVERY week!
Now, I don’t know about you but I think that’s an overwhelming load of noise people are exposed to on a DAILY basis. My questions is how do you cut through the clutter… how do you make people read your ad, email or sales letter and buy from you?
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daniel Copywriting, Marketing, Persuasion, Persuasion Architecture, Words That Sell Copywriting, Marketing, Persuasion, Persuasion Architecture, Words That Sell
The reason you are not as successful in your business as you want to be is probably because you are a schizophrenic…
Whoa! What am I talking about?!
I know, this post may tick some people off… but, chances are, it’s exactly what you need to hear to make your business more successful.
So, am I suggesting that you are mentally imbalanced or even dangerous?
Of course not! But, if you’re a business owner who has several different personalities you will struggle in your business. In fact, this could be the reason why you’re still stuck in your business…
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daniel Marketing, Mindset, Productivity, Self-Development Marketing, Mindset, Productivity, Self-Development
Without new ideas you are unlikely to generate the breakthroughs that produce real business success.
Yet, in my experience, most business owners simply fail to take the time to exercise and develop their creativity and imagination… and, as a result, they work way too hard in their businesses.
Today, I want to share several simple yet highly effective creativity building techniques I use to be able to produce innovative and effective sales copy, sales letters, ads and powerful pieces of communications for clients – on time and on budget.
I guarantee you that these simple techniques will help you to become more original in your thinking, channel your creativity more effectively and be able to differentiate your business in ways that make you stand out from your competition and are meaningful to your customers…
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daniel Copywriting, Creativity, Innovation, Marketing, Mindset, Self-Development Copywriting, Creativity, Innovation, Marketing, Mindset, Self-Development
