Conversations. The Internet lets you have an unlimited number of conversations with your prospects, clients and customers. Your ads, emails and sales letters are just that – different conversations. But those conversations could make you a bundle, if you do it right.

Have you ever tried to strike up a conversation when the other person is simply not interested?  Was it back at high school when you were desperately looking for a date, the local pub, or near the office water cooler?  How did you go? I bet it was great fun, wasn’t it? One-way conversations are called monologues. Not fun especially when you know that the other person is ignoring you.

If your prospects, customers and clients IGNORE your ‘conversations’ at the very least you’ll be losing money. You’ll be LOSING MONEY IN DROVES until they stop ignoring your marketing efforts. So what can you do so that they stop ignoring your marketing efforts and start paying attention like there was no tomorrow?

Before we answer that you need to understand that your reader is time-starved and busy, and lazy. Most people don’t like reading huge chunks of text just to pick out what’s relevant to them. If your ads, letters and emails use long paragraphs and long sentences then chances are that you’re losing readers (and profits) as we speak. So -

Make your ads, emails and sales letters EASY to read. Here’s how…

Throughout your website’s content, use short words, short sentences and short paragraphs. Paragraphs should be no more than 5 sentences each. And, v~a_R-y the length, so that your message doesn’t become repetitive and boring. Boring copy kills sales.

A good habit is to give your ad, sales letter or email to someone to read aloud. They should read smoothly and swiftly without any bumps in their reading. If they need to stop, pause over or re-read certain portions then you should ‘smooth out’ the bumps in your copy. Otherwise you risk confusing your reader.

Make sure that your sales copy is easy enough for a sixth-grader to read and understand. So, what are you waiting for? Go over your emails, website or sales letters and ELIMINATE any words that a sixth-grader would need a dictionary to understand.

You should always make it easy for people to do business with you. That includes making it easy for people to read and understand your ads, emails, and sales letters. A confused reader is not good at making automatic buying decisions. Always keep that in mind.