Drive more traffic to your website without upsetting the search engines!
SPEED. You’ll get ahead a lot faster online with better content. Good copy will make people stay longer on your website, which is good for at least two reasons. One, the longer people stay on your website, the greater your chances of making a sale. Two, search engine spiders will realise people ‘like’ your website, and guess what? They will send even more traffic down your way.
As a SEO copywriter I’m constantly looking for better ways to produce killer copy that sways more prospects and search engine spiders to my clients’ websites. SEO copywriting is not necessarily about getting maximum number of traffic to your website. It’s about flooding your bank account with cash by getting the most relevant traffic to your website.
Keep in mind that you don’t want hordes of traffic – you want a lot of BU$INE$$. I hope that’s what you want, right? That’s why you need good quality content or sales copy that works for your business.
Good online content can be tricky to produce if you don’t know what you’re doing. You need to understand how to write for both the search engines and your web visitors. Obviously you can’t learn that in just one sitting. But, what you can do is revamp your site’s internal links or hyperlinks. And, that should improve your results, even just a little.
Here are a few useful tips:
You should make sure your internal links – the links that take you to other pages on your website – are all working properly. If they don’t, you risk disappointing your web visitors and the search engines. Definitely not recommended!
Another point is to ensure that your web visitors can easily get back to your Home Page from any other page on your website. It can be very frustrating and annoying having to spend “hours” looking for a link that’s just too hard to find. Of course, most of your visitors won’t bother. You know the easiest thing to do? That’s right – exit the site!
Keep in mind that your website is all about having a number of conversations with a number of people. People are at a different level of interest/perspective/need depending on where they are at on your website. That’s why you need to anticipate where they would want to go next. Don’t leave it up to them – LEAD the conversation.
Here’s just one but pretty damn good way of doing that…
Simply give your links descriptive names – they’re good for your web visitors and search engine spiders. Having a link that says “About Us Page” or “Frequently Asked Questions” is a lot better than saying “Click Here” or “Go Here.”
It’s all about giving the most relevant information to your website visitors exactly when they need it without them having to think too hard to find or understand it. Sounds like a lot of fun!