How to handle negative press – a secret formula from the White House!

birth certificate birther hawaiiDonald Trump is making the headlines again and it’s not because of his incredible hair, his lavish lifestyle or even his ultra-bright neckties…

Apparently he’s on a mission to uncover President Obama’s birth certificate. Or, to prove that he doesn’t have one!

No kidding. At first I thought it was a joke but if you Google ‘donald trump obama’ or something along those lines you’ll realise that this is no laughing matter.

That got me thinking… Does Obama even have a birth certificate?

Was he born in Hawaii or Kenya or maybe in Afghanistan?

Was he circumcised? OK, let’s not go there…

Personally, I don’t care. I might be just a little suspicious. That’s all. Why hasn’t he produced his birth certificate to put that seemingly ridiculous question to rest? It will be interesting to see how this issue plays out. What’s interesting, I think, is how Obama responds to Trump’s challenge of producing his birth certificate. Nope, he still doesn’t show his birth certificate…

Why am I even talking about this?

Simply because IF you would ever need to deal with negative publicity or have to put some serious accusations to rest I think that the ‘FORMULA’ Obama follows in this video should give you some ideas. It’s a great script!

There is no doubt that he is an eloquent speaker but he also must have a top-gun copywriter or should I say a copywriting team…

Just watch the YouTube video and see for yourself.