Your advertisement will be ignored, your email deleted and your sales letter will go down swinging unless you use a catchy headline that grabs your reader’s attention.

Writing catchy headlines is simple yet hard to do… Especially when you work under a fast-approaching deadline that gets your heart racing, palms sweating and your adrenaline pumping.

In my early days I spent hours rewriting ads, sales letters and headlines of legendary copywriters like Gary Halbert, Ted Nicholas, Claude Hopkins, David Ogilvy and many others. Was it worth it? You bet. But chances are that you don’t have the same level of passion, commitment or time required to learn the craft. Or maybe you do but wouldn’t mind a little shortcut to save yourself some hassle.

Well, if that’s what you want then today I’ll show you a little-known copywriting technique to help you produce attention-grabbing headlines quickly. In fact, you won’t believe how simple and effective it is. It will rock your world and hopefully make your copywriting more effective.

Truth is that we often get trapped into seeing our problem, issue or challenge in just one way. It’s called being myopic or short-sighted. It happens to all of us from time to time.

What’s interesting is that as soon as you shift your perspective you see the issue differently and your creativity starts to flow…

So, how do you shift your perspective? You need to write down your issue in 10 or 20 or more different ways.

Keep in mind that your creative genius is your subconscious mind – not your conscious one. So what you want to do is overwhelm your conscious non-creative mind – and tap into your subconscious mind – by writing out those ten or twenty reasons as fast as possible.

Use short words. Long words. Words you’d never use. Metaphors. Comparisons. There is no right or wrong. The key is to get yourself to see the issue from as many different angles as possible.

So let’s say that you want to be able to write better headlines. Well, define better? And that’s where this little exercise can work wonders. What you want to do is describe this “how to write better headlines” issue in many different ways.

Because the moment you do you will start seeing new ways to help you write better headlines – almost instantly!

Let me give this a go…

How to write better headlines?

How else can I say or describe it. Let’s see…

How to communicate my message faster?

How to write headlines my reader can’t ignore?

How to communicate my message with more impact?

How to attract those who are 10X more likely to do what I ask?

How to provoke my reader to read the first paragraph?

How to put myself in the reader’s place?

How to write interesting headlines?

How to make my message memorable?

How to interrupt my reader with my headline?

How to make my reader super confident?

How to make my reader tremble in fear?

How to be a better writer?

How to make headline writing like play?

How to stop writing boring headlines?

How to send chills down my reader’s spine?

How to make my headlines sting the eyes?

How to write specific headlines?

How to be more focused while writing headlines?

How to write more headlines in less time?

How to write headlines that would make Richard Branson pay attention?

How to dream better headlines?

How to write headlines that get my reader’s greed glands salivate?

How to write shorter headlines?

How to turn my headlines into visual images?

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Phew! Enough. Does that give you some ideas?

The moment you understand what ‘better headlines’ look, sound and feel like you should be able to crank out catchy headlines without breaking a sweat!

Give this list a go the next time you sit down to write those headlines.