Is your website 2013 ready?
Success. If you’re looking to achieve more business success in 2013 then I think you really need to revise your company website.
If you don’t have a website then think about this: this internet thing is not going away. Cast your eyes over this cool infographic that shows WHY you should to be on the internet…
Some quick highlights for you:
- 694,445 searches on Google
- 1,500 new blog posts
- 600 new YouTube videos.
…and that’s – EVERY MINUTE!
Impressive? Actually, I believe the data is a little outdated. A more recent source reports that about 100 billion searches are conducted each month on Google (3 billion a day).
Now, even a tiny share of that would probably give you more business than you can handle! And, if you could handle some more business then get a website now. Send me a quick message here and I will try to put you in touch with a decent website designer.
If you do have a website then the above data should scare the living daylights out of you. Seriously. Think about this. At a click of the mouse, Google can serve your prospective clients hundreds if not thousands of options.
…And considering that in this ‘attention economy’ you probably have just five and no more than ten seconds to capture the interest and attention of your web visitors then it goes without saying that your website probably needs an overhaul – as-soon-as-possible.
If your website’s abandon rate (bounce rate) is anything above 65% then the majority of your traffic is simply going out the window. How many of them almost buy or place an order? Almost.
But, that’s only part of the problem. Your market is changing. It keeps changing. Changing. And changing. 2013 brings new changes.
Quick question: how relevant and timely is your web sales talk to today’s digital consumer? If your website is plastered with the same ‘ol copywriting you used in 2012 then you will loose some business over the next twelve months. Remember, markets are changing.
Your best line of ‘defence’ I think is to revise your website. Get it up to date. It is even more important if you try to motivate multiple audiences with diverse needs and values. A great challenge for a good copywriter!
So, try this.
Open a new tab in your web browser and type in your website address. Go ahead and do it now! I am sure it’s been a while since you played ‘customer’ on your website and these three questions should open your eye. You see,
your typical web visitor wants to know the following:
- Where am I?
- What can I do here?
- Why should I do it?
Does your website answer those questions in less than ten seconds?
In this age of information-overload-and-awful-impatience, if you keep clearing your throat instead of getting to the point quickly then many of your prospective clients will click to your competitor’s websites.
A professional copywriter can revamp your website and help you capture more sales and more clients this year. Drop me a quick note if you’re looking to take your website to the next level in 2013.