All Posts Tagged Tag: ‘Copywriting’

How readable is your web copy or text? If your copy is too dense or it requires a PhD to understand then you’re in trouble.

That’s because the online consumer is very impatient and often distracted.

So if your typical reader needs to reread your copy to understand what you mean then many of your readers simply won’t do it.

What they probably will do instead is click-away and leave.

Now, you know that web traffic is gold. So what can you do to persuade people to STAY on your website and take some meaningful action?

A SIMPLE ANSWER…

Increase the readability score from X/100 to around 60-70/100…

A recent Harris poll suggests that consumers don’t trust a lot of big businesses and less than 20% of people trust companies in the banking, pharmaceutical and health insurance industries.

Now if you’re in any of these industries then perhaps it makes sense to ‘educate’ your clients and prospects about how you are different – why you’re not like everyone else out there.

That’s why your About Us page is so important. It’s your opportunity to inform, to educate, to enlighten your web visitors about what makes you different.

If you’re a small business then the cards may be stacked in your favour. An article published on Yahoo Finance explains that large corporations and their actions may have brought about some negative attitudes. As a result many consumers love to hate big businesses…

“When it comes to copywriting, there’s fast and there’s good.  Getting good copy fast is difficult.  Getting great copy fast is almost impossible—but not quite.  Daniel Lizurek has written fantastic copy for me in record time.  In a market where amateur copywriters are a dime-a-dozen finding an on-time, all-the-time professional copywriter is a rarity.  Finding one like Daniel with a true gift of creating compelling copy inside of a deadline is a godsend.  He has my highest recommendation.”  Spike Humer – Spike Humer International

Australia’s #1 Exponential Growth Strategist Recommends Daniel the copywriter…

“I have worked with Daniel on a wide variety of projects. He is innovative, flexible and extremely conscientious about his work. If you are looking to have Killer Kopy that sells ‘off the page’, Daniel’s up to the task. I recommend him to all our top Platinum and Diamond Members who are committed to growing their businesses by at least 100%/year. Go to www.MarcDussault.com for more information and read some of Daniel’s outstanding sales copy!” Dr Marc Dussault, Sydney, Australia

Early today I had a very focused discussion with my business mastermind group. One of the things mentioned was the power of using marketing testimonials to grow your business.

Now Google serves over 300 million results for ‘testimonials’ so the concept is nothing new. A quick internet search reveals that “the practice of testimonials dates back to the sixteenth century, when the term ‘testimonial’ was used as a personal introduction or reference, often for employment.”

According to Schweitzer & Moskowitz “testimonial advertising is when satisfied customers offer genuine statements of personal perspectives about their experience of a product or service.”

Good testimonials are genuine, specific and show potential customers and prospects that you are the real deal.

I want to show you  some of the most recent testimonials I received from clients, renowned authors and celebrities for two reasons:

One) If you’re looking for a good copywriter then hopefully you will feel convinced that I am the real deal, and

Two) If you are wondering what type of testimonials to use in your copywriting and sales letters than these real examples should give you some idea…

Why you probably need a copywriter!

According to Wikipedia, copywriting is the use of words and ideas to promote a person, business, opinion or idea.

If you want to promote your business or take your business to the next level then maybe you should really consider hiring a copywriter (at least once) to do your most important stuff.

Why? Because every great marketer and most successful companies use professional copywriters or ‘wordsmiths’ on a regular basis.

If the big guys need copywriters – then you probably do too…and, chances are, the last thing you want is having to endlessly stare at the blank screen or blank page when you want to write some piece of important persuasive text.

A good copywriter can help. He will help you stay focused on your business – rather than distracted and frustrated with time-consuming copywriting. A copywriter is someone who writes sales copy.

Top-notch copywriters often say that ‘Copy Is King’.

Great copy can make you some serious money and your business more profitable.

Today, I share some interesting quotes and insightful distinctions to help you answer this question and see how a professional copywriter can take your business to the next level.

You may think it’s a good idea to copywrite your next sales letter, promo email or advertisement. Perhaps you’re an avid student of marketing and you’re familiar with many copywriting tricks and techniques. Maybe you have read some or even most of the copywriting classics; and in the end, nobody knows your product the way you do, right? Well, even if you absolutely positively KNOW what you’re doing (copy wise) you may still miss the #1 ingredient that can cost you heaps in lost sales. Read this short ad to see why…

So, if you’re not happy with your online results then it’s probably because your sales copy is missing on that important ‘hook’… and there is an easy way to find it…