All Posts Tagged Tag: ‘Marketing’
Tony Robbins & Chet Holmes – 6 Ways To Get MORE Out Of Your Webiste!
Today I received an email from Tony and Chet, which contained some very thought-provoking questions. Asking good pointed questions forces you to find answers. It makes you aware of things that otherwise escape your attention.
They said that there are 6 questions that most business owners don’t know how to answer … but they should.
You see, having a website or a landing page is great. But, are your online efforts giving you the payoff you need to grow your business?
That’s why I thought sharing those 6 questions with you is a good idea, and here they are:
- How many visitors come to your website per month?
- How many of those turn into sales?
- How many emails are you collecting per month through your website?
- How long has the site been up?
- How many emails are in your database that have been collected through your website?
- What are you doing to follow up with visitors and close sales?
Food for thought? YOU BET! The REAL question is…
What are you going to ‘do’ about it and why not now?
Marketing to women
Not a new book but it contains some timeless wisdom if you’re trying to appeal to women customers. Here’s the title: “EVEolution – The Eight Truths of Marketing to Women.” The book suggests that women:
influence the purchase of over 80% of consumer goods
influence 80% of health-care decisions
buy 50% of all automobiles sold, and play a role in influencing the purchase of 30% more
40% of households with assets of more that $600,000 are headed by women
start new businesses at twice the rate of men (!)
EVEolution is all about marketing to women. Here’s the book in the nutshell: Women are different and they have money. The book gives 8 Truths of Marketing to Women. Here’s a short summary to help you take advantage of trends in society…
Time to get smart about marketing
Okay, so you have almost 12 months ahead of you…what are you going to do differently in your business to make this your best year ever?
I am sure that you’re familiar with the 80-20 Rule. Basically, it states that…
20 percent of your efforts = 80 percent of your results.
So, eighty percent of the results you achieve are produced by twenty percent of your efforts. Question: ‘Do you know what that 20 percent was for you in 2011?’ Most importantly, how can you use that rule to your advantage in your business this year?
You need to get smart about your marketing. You need to focus on those business generating activities that yield highest results. Business coach, Brian Tracy, says that you need to focus on 4 things:
Read MoreHoliday season spending habits
Here’s an interesting infographic on how consumers shop online during holiday season. Even though slightly dated it still presents many interesting insights and ideas especially if you’re selling a commodity/perceived commodity.
Building trust online
In one of my previous posts I have explained that your customers and prospects are allergic to hype, superlatives and pressure tactics. To connect with the online consumer you need to practice honest communication. This infographic makes some interesting points…
How to increase your sales
In my last post I talked about how the reason many customers don’t buy is simply because they’re afraid…often, fear prevents them from taking the next step – making a purchase. Sometimes all it takes to remove that fear is giving them a chance to ‘sample’ your product or service. You can offer a free trial, a nominal fee trial, a demo, a preview, a light version of your product or service or a casual pass, so they can try before they buy.
Of course, you may be reluctant to offer free samples of your product or service convinced that your product can’t really be ‘sampled.’ It needs to be purchased to be fully appreciated. Perhaps you feel a sense of trepidation thinking that many would take advantage of your generous offer and never become full paying customers.
That’s why I want to show you some REAL examples of how different online and offline businesses use this approach to increase their sales. Truth is that people are afraid of making big commitments or making wrong buying decisions. Aren’t we all? Well, by simply removing the risk of buying you should easily increase your profits and sales…
Read MoreYour customers are afraid
Here’s how you can test-drive my copywriting skills at no risk and no cost to you…simply send me your most pathetic headline or subject line and I will spruce it up for you for free. That’s right, it won’t cost you a cent!
Interested?
How powerful is that? If you were a fledgling copywriter looking for new clients then making such an irresistible offer should catch some people’s attention.
But, you don’t need to be a copywriter to benefit from this disarmingly simple approach. A florist, gym owner, accountant, hairdresser, retailer, or business coach can benefit just the same.
You see, there are reasons why we do what we do. Reasons drive our behaviour. The reasons a shopper doesn’t buy from you, doesn’t add your cool gadget to the shopping cart, doesn’t pull a credit card from her wallet is because…
Read MoreGet customers to buy faster
A good copywriting sales letter is one that builds instant rapport with the right audience. I really think that being able to build rapport is key. Without it you won’t be able to sell your product or service no matter how hard you try.
You won’t be able to build rapport with your reader unless you first learn about their dominant emotions, beliefs and thought patterns. Don’t try to challenge, argue or oppose them. You will probably fail if you do that. Nobody wants to be proved wrong and your clients don’t care about your opinion.
Simply agree. That’s right, just acknowledge their problem. If you do this right you should get instant credibility with your reader because, let’s face it, it’s a lot easier to influence someone IF you can first demonstrate that you totally understand their pain, problems, goals, frustrations.
Read MoreHuman aesthetic bias
Apparently the reason why some of us find people like Brad Pitt, Kate Moss or Natalie Portman attractive is because of their symmetrical facial features. Many think that their face looks great from almost any angle.
Does that apply to faces only? Apparently not. The Perceptual Bias account proposes that symmetry will be preferred in stimuli of any kind.
In other words, humans have a natural bias towards symmetric features, shapes, patterns and objects. Interesting.
Now, I wonder whether this ‘principle’ applies to copywriting just the same…
IF humans have an aesthetic bias then how could this ‘principle’ work to your favour?
Read MoreHammer the competition… not your thumb!
A hammer is a hammer, right? Well, apparently there are dozens of hammers… For example, a nail hammer is great for light household chores and nail pulling. If you want more control when hammering large nails into lumber then a waffled-face hammer is a better choice. If you want to rip apart wooden fruit boxes then a milled face framing hammer should help you get the job done while reducing the effect of flying nails.
Ahem, is this a copywriting blog? NOPE. It’s Australia’s #1 Copywriting Blog! So WHY am I talking about some hammers, right?!?! Okay, hold on as there is an *IMPORTANT* marketing lesson for you here and I will bring it all down for you…
Now listen to this… You can use a small hammer to drive small nails and tacks and a sledgehammer to break up concrete. There are also straight-peen hammers, cross-peen hammers, claw hammers, lead hammers, rawhide hammers, club hammers, soft-faced hammers, roofing hammers, sheet-metal hammers, drywall hammers and a handful of other hammers that you and I probably don’t even need to know about!
Have you heard about the sore-thumb hammer? I have one of those! It’s the one that hits your poor thumb when you miss a nail. I missed several nails recently when wife decided to hang some pictures in the hallway.
But, seriously… What does that have to do with your business or website? Probably more than you think…
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