All Posts Tagged Tag: ‘SEO Copywriting’
Without keywords Google cannot get its wheels turning and people would really struggle to find your website. In this week’s business mastermind group we talked about keywords. Just because you took the time (or paid some expert) to identify the best keywords for your website doesn’t necessarily mean that those keywords are still working or working as well as they should.
With my mastermind friends we talked about how keywords reveal intent – the reason why people land on your site.
I don’t think many of your online prospects and clients actually engage in “screen shopping” (shopping on the internet without the intention of purchasing, known as “window shopping” in the real world). But, probably the majority of your web visitors click to your site or landing page for a reason
So, what are their reasons for visiting your site or blog? Try this exercise…
Try to analyse your traffic statistics asking yourself this question…Read More
Have you achieved your sales targets and business objectives for 2011? Regardless of your answer I am sure that you want to ‘do better’ next year, right? Perhaps you want to aim higher, increase your sales volume, boost your profits or stop worrying where your next lead, sale or client comes from.
Maybe you’re even thinking of hiring a professional copywriter…
To improve your business results you need to figure out where you are TODAY and where you want to by December next year. You need CLARITY. Because 12 months from today you will either be proud of your accomplishments or you’ll be stressed and worried.
You need to get clear. You need to figure what works and what doesn’t on your website…I present a practical action plan below:Read More
The new version of Google Analytics can help you understand how to sell more of your product and service on the internet. As an SEO copywriter, my job is to persuade more of your site visitors to STAY on your site a little while longer, be motivated to consume more content, and take action (buy from you/take the next step).
Let’s see how I can help you do that with the new version of Google Analytics…
Establish your baseline
First, you need to understand where you are now.
Simply log into Google Analytics and try to answer the following questions:
• How many VISITS do you get each month?
• How many of those are UNIQUE (new) visitors?
• Which pages get the MOST traffic?
• What percentage of those unique visitors convert to PAYING clients or take some kind of action?
• What are your BEST sources of traffic?
• How are visitors VIEWING your content? (computer, mobile phone, iPad)
• What percentage of visitors land on your ‘action pages’ (product pages, feedback forms, download page) and how many of them follow through?
• What are your TOP exit pages?
Now try to analyse the data. The idea is to determine what content makes you the most money. In other words, you need to figure out what types of conversations are rolling money into your bank account. That’s why you need to go to step #2…Read More
The new version of Google Analytics is a real game changer. Used correctly it should help you understand your web visitors like never before. That’s because this new version allows you to track your web traffic in real time – as it happens!
How many visitors are on your website right now? Where have they come from?
Traditionally you’d have to wait up to 24 long hours for Google Analytics to display the stats for your website. Now with this new version you can SEE what’s happening as it happens. So, you can instantly know what impact a blog post, tweet or Facebook comment has on your website traffic. Cool!
Every proactive online marketer is constantly looking for new ways to attract MORE traffic to their website or sales letter. Now with this new version of Google Analytics you should easily understand what copywriting CONTENT to focus on to make the most of the only traffic you receive.Read More
Not long ago I talked about how keywords can reveal intent. Keywords or search phrases can suggest what a person is looking for, why he is on your website and why he clicks away instead of going deeper. Now your copywriting letter or sales page needs to engage the right audience. But, first you need to understand what an ideal target audience for your product or service is or should be, and what keywords can drive cash-in hand traffic to your website.
Your copywriting or sales letter will have the best chance of succeeding when you sit it in front of a hungry crowd, people with an insatiable appetite for your offering. Bring the right audience to your website and the rest will be easier. At least your copywriting letter will be talking to the right audience.
So if you started off with dozens of keywords for your website then maybe now is the time to try and figure which keywords are not bringing qualified traffic through the door and should be axed. Traffic is good. Targeted traffic is better. Hot traffic is best. Remember, the best copywriting letter will fail to produce sales and conversions IF it doesn’t have the right eyeballs reading it…Read More
A hammer is a hammer, right? Well, apparently there are dozens of hammers… For example, a nail hammer is great for light household chores and nail pulling. If you want more control when hammering large nails into lumber then a waffled-face hammer is a better choice. If you want to rip apart wooden fruit boxes then a milled face framing hammer should help you get the job done while reducing the effect of flying nails.
Ahem, is this a copywriting blog? NOPE. It’s Australia’s #1 Copywriting Blog! So WHY am I talking about some hammers, right?!?! Okay, hold on as there is an *IMPORTANT* marketing lesson for you here and I will bring it all down for you…
Now listen to this… You can use a small hammer to drive small nails and tacks and a sledgehammer to break up concrete. There are also straight-peen hammers, cross-peen hammers, claw hammers, lead hammers, rawhide hammers, club hammers, soft-faced hammers, roofing hammers, sheet-metal hammers, drywall hammers and a handful of other hammers that you and I probably don’t even need to know about!
Have you heard about the sore-thumb hammer? I have one of those! It’s the one that hits your poor thumb when you miss a nail. I missed several nails recently when wife decided to hang some pictures in the hallway.
But, seriously… What does that have to do with your business or website? Probably more than you think…Read More
One eye tracking study revealed that those websites ranking in the ‘top 5’ get the most views, clicks and conversions. The lower-ranking websites are almost invisible to the majority of web crawlers.
So, if you’re not at the top then the majority of your potential clients don’t even know you exist. That’s because your competition gets all the traffic!
Trying to rank high in Google can be frustrating… While I don’t claim to be an SEO top-gun, I’ve learned a few lessons by closely observing how different posts affect my Google rankings.
I’ve noticed that each time I follow the ‘formula’ my page rankings go up. Of course, most of this is old, common sense… but other things are not that obvious.Read More
COPYWRITING TIP #1: Use Attention-Grabbing Headlines On Every Page Of Your Website. Tests show that a strong headline can improve the effectiveness of your sales copy by up to 80 percent and more. Headlines need to grab and hold the reader’s attention with a strong self-serving benefit people can only get on your website. Select words that won’t be misunderstood, confused or offensive. Make your headlines bigger than the rest of the text. If your headlines are long, Capitalize Every Word For Easier Reading.
COPYWRITING TIP #2: Make Your Web Copy Readable. The easiest typeface to read on screen is Verdana. It’s a broad and spacious font. It makes it easier to distinguish each different letter at low resolutions. You could also try Arial, Tahoma and Georgia fonts. Keep in mind that if your web copy is too hard to read, most people will simply give up reading.
COPYWRITING TIP #3: Keep the Graphics In Line. Many websites are crammed with graphics that distract the reader from the main message. Use graphics sparingly. Make them secondary to the copy. Keep in mind that sales copy persuades, motivates and drives people to action and puts money in your pocket. So, don’t suffocate your web copy with overpowering images and graphics.
COPYWRITING TIP #4: Make Irresistible Offers. Put simply, make offers that people can’t resist. A typical offer includes the price, product and/or service description, your terms and conditions. What additional products/services can you include in your offer, at no extra charge, that makes people impatient about giving you their money? Ideally, no one else should be offering what you are offering to your website visitor. Remember, make your offers totally unique, and irresistible.
You’ll find 3 EXTRA tips that are just as powerful at www.fastprofits.com.au/copywritingtips.
Enjoy and profit!
Do you ever get your emails blocked? It could be a bad thing for your business because if they do, your recipients won’t be able to read your emails in time or won’t read them at all.
Emails get blocked because your recipients’ ISP (Internet Service Provider) believes they might be spam or may contain a virus or because of certain words in the email address or subject title. That’s why I think it makes sense to TEST your emails BEFORE the big launch and make sure they are “ISP friendly”.
Having said that, I think that it’s best to avoid the words that could get you into trouble.
What are those words? Subscriber Mail has identified 100 words that could get your emails blocked. Subscriber Mail provide advanced feature set representing some of the most cutting-edge email marketing technology for your business. How did I bump into them? My good friend Paulo Freitag of Naswell Corporation has sent me their special report – thanks Paulo! Here are the 100 ‘dirty’ words you should definitely avoid in your email subject lines:
All words that relate to sex or pornography
All words that related to cures or medication
Anything that looks like you are YELLING
As seen on Oprah
As seen on TV
Be your own boss
Contains word “ad”
Double your income
earn extra cash
G a p p y T e x t
Get out of debt
Information you requested
Lower your mortgage rate
Lowest insurance rates
multi level marketing
numerical digits at the end
Search engine listings
Starting with a dollar amount
Stop or Stops
Work from Home
You’re a winner
Maybe it makes sense to refer to this list before your next email campaign.
Enjoy and profit!
SPEED. You’ll get ahead a lot faster online with better content. Good copy will make people stay longer on your website, which is good for at least two reasons. One, the longer people stay on your website, the greater your chances of making a sale. Two, search engine spiders will realise people ‘like’ your website, and guess what? They will send even more traffic down your way.
As a SEO copywriter I’m constantly looking for better ways to produce killer copy that sways more prospects and search engine spiders to my clients’ websites. SEO copywriting is not necessarily about getting maximum number of traffic to your website. It’s about flooding your bank account with cash by getting the most relevant traffic to your website.
Keep in mind that you don’t want hordes of traffic – you want a lot of BU$INE$$. I hope that’s what you want, right? That’s why you need good quality content or sales copy that works for your business.
Good online content can be tricky to produce if you don’t know what you’re doing. You need to understand how to write for both the search engines and your web visitors. Obviously you can’t learn that in just one sitting. But, what you can do is revamp your site’s internal links or hyperlinks. And, that should improve your results, even just a little.
Here are a few useful tips:
You should make sure your internal links – the links that take you to other pages on your website – are all working properly. If they don’t, you risk disappointing your web visitors and the search engines. Definitely not recommended!
Another point is to ensure that your web visitors can easily get back to your Home Page from any other page on your website. It can be very frustrating and annoying having to spend “hours” looking for a link that’s just too hard to find. Of course, most of your visitors won’t bother. You know the easiest thing to do? That’s right – exit the site!
Keep in mind that your website is all about having a number of conversations with a number of people. People are at a different level of interest/perspective/need depending on where they are at on your website. That’s why you need to anticipate where they would want to go next. Don’t leave it up to them – LEAD the conversation.
Here’s just one but pretty damn good way of doing that…
Simply give your links descriptive names – they’re good for your web visitors and search engine spiders. Having a link that says “About Us Page” or “Frequently Asked Questions” is a lot better than saying “Click Here” or “Go Here.”
It’s all about giving the most relevant information to your website visitors exactly when they need it without them having to think too hard to find or understand it. Sounds like a lot of fun!