All Posts Tagged Tag: ‘SEO Copywriting’
…Successful optimization, PPC or social media campaigns
can open your virtual doors wide open. But what’s next?
How do you convert traffic into $$$?
You see, after attending dozens of Internet seminars and
workshops, and reading hundreds of online marketing books, I’ve
amassed a list of explosive yet simple tips, tools, strategies and
techniques that could give your business an unfair advantage.
Today, I want to share some of them with you.
What you’ll discover in just a minute is 11 powerful ways
to pry open the hearts, minds and wallets of prospects by
making a few easy changes to your website.
Would that be nice?
While some ideas are simple and could be executed in a matter of
minutes, others require a bit more forethought and planning.
Nevertheless, every idea has the potential of adding THOUSANDS
if not tens of thousands and MORE dollars to your online profits.
1. Your home page must stop the surfer in his/her tracks.
It must communicate quickly and succinctly your pre-eminence,
your expertise, your credentials, and your ability to help your prospect.
You have about 3-5 seconds to hook your reader. So, your website must
be pretty damn fast with the value proposition and uniqueness to work.
2. Keep in mind, people remember more what they see and
less what they read. People also tune out if they think they know
what your message is all about. So, make sure you update your
website regularly with fresh content. Sometimes a few
‘cosmetic’ changes could make all the difference.
If your website looks the same as it did last month and
the month before and the month before what reasons
are you giving people to keep coming back?
Keep in mind that the more often people visit your website,
the more likely they are to spend money with you.
3. Throughout your website content, use short words, short sentences and
short paragraphs. Paragraphs should be no more than 5 sentences.
But, vary the length, so it doesn’t become repetitive and boring.
4. If you are using photos on your website, make sure
you use a caption under every photo. People want to know what
they’re looking at and how it adds to the conversation.
5. Use CURIOSITY throughout your website to keep the reader
engaged and interested. One way is to give a separate
theme for your testimonials, guarantees, bonuses etc.
Use different colours, typeface, size and shapes for each. But be balanced.
6. Note: the colours you use throughout your communications
need to be congruent with your message/positioning and branding.
Too much colour tends to distract the reader from your message.
7. MAKE IRRESISTIBLE OFFERS. A typical offer includes the price,
product and/or service description, your terms and conditions.
Ideally, no one else should be able to offer what you are offering
to your prospect. So make your offers totally unique.
8. Establish credibility – use testimonials, guarantees, case studies and
real data to give people confidence to buy from you.
9. Create urgency. People like to procrastinate or to think things over.
Put a time limit on your offer if you can. Use SCARCITY whenever
possible. The more limited the number available, the more
exclusive it becomes and the more people will want to have it!
10. Use CONTRAST, COMPARISON, DATA/STATISTICS/, PROOF,
ILLUSTRATIONS etc. to help your prospects understand
the value of having your product or service.
11. Make sure your website makes people want to listen.
What makes people want to listen? Their personalized
emotional reactions to what they want to hear or what they
fear to hear. Interesting… how could you use this to your advantage?
That’s it! Why not pick 3-5 ideas and commit to implement them THIS week.
BTW, if you’ve enjoyed these tips, why not sign up to get my FULL collection on my website – it’s FREE!