According to Wikipedia, copywriting is the use of words and ideas to promote a person, business, opinion or idea.

If you want to promote your business or take your business to the next level then maybe you should really consider hiring a copywriter (at least once) to do your most important stuff.

Why? Because every great marketer and most successful companies use professional copywriters or ‘wordsmiths’ on a regular basis.

If the big guys need copywriters – then you probably do too…and, chances are, the last thing you want is having to endlessly stare at the blank screen or blank page when you want to write some piece of important persuasive text.

A good copywriter can help. He will help you stay focused on your business – rather than distracted and frustrated with time-consuming copywriting. A copywriter is someone who writes sales copy.

Top-notch copywriters often say that ‘Copy Is King’.

Great copy can make you some serious money and your business more profitable.

Today, I share some interesting quotes and insightful distinctions to help you answer this question and see how a professional copywriter can take your business to the next level.

Says top-gun copywriter, Clayton Makepeace: “Top-flight sales copy is never a cost. It’s a profit center.” What is “copy”?!?!?

In the context “copy” is short for copywriting.

The purpose of copywriting is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint.

Copy refers to special text that is of a promotional nature. It is created to appear in any medium – print, TV, radio, video, internet, etc.

Copywriters create sales copy for:

• Website Content
• Video/YouTube Video Scripts
• Email Newsletters/Promotions
• Advertising Copy
• Sales Letters
• Landing Pages/Squeeze Pages
• Direct Marketing Letters/Flyers
• Press Releases
• Taglines
• Brochures

The Writers Bureau says:

“Promotional copywriting is designed to generate and increase interest in a product or idea using persuasive language. The aim of the copy is to persuade the viewer, listener or reader to act, i.e. to buy a product.”

In short…Copywriting sells. It can help you sell more products, boost sales, improve cash-flow and grow your bottom-line!

Can copywriting really be that good?

Read this intriguing Advertising Poem and see for yourself:

“A man wakes up after sleeping
under an advertised blanket,
on an advertised mattress,
pulls off advertised pyjamas,
bathes in an advertised shower,
shaves with an advertised razor,
brushes his teeth with advertised toothpaste,
washes with advertised soap,
puts on advertised clothes,
drinks a cup of advertised coffee,
drives to work in an advertised car,
and then, refuses to advertise,
believing it doesn’t pay.
Later when business is poor,
he advertises it for sale.
Why is it?”

The answer is simple. Advertising sells. And copywriting sells advertising.

Copywriting improves your communications with customers.

It helps your prospects and customers choose you over the competition.

Great copy is a full-time salesperson working tirelessly around-the-clock to bring you more leads, more sales and more profits.

Your copy needs to be clear, concise and conversational.

IF your copywriting is too dense, difficult to read and impossible to follow, your prospects/customers will click away and abandon you site or sales letter.

So, you need a copywriter! But, remember…

Yes, good sales copy is clear, concise and typo-proof. That’s why I always get my editor to carefully proof the copy before submitting it as final to the client.

That’s because everything matters.

A, wrong, comma, can, completely, change, the, meaning, of, your, sales, message.

Everything matters.

You also need to choose the right copywriter for your business/ purpose…

Not every copywriter is an SEO copywriter.

An SEO copywriter understands how to write for the web to help you attract more traffic, customers and sales via the Internet.

If your copy is stinking up the room, your online sales will suffer.

Successful copy is all about emotion.

Triggering a cascade of emotions in your clients that will result in more sales.

Cheap copy or one created on the fly is expensive. (Yes, you’re probably paying for it everyday in LOST client and sales opportunities!)

Some take the word ‘copy’ the wrong way…literally copying their competitors’ ads and promotions forgetting that every market, every product and every offer is different…that’s why your copy must different – not a reproduction of the same echo created by your competition.

Looking for a copywriter who has a solid track record of producing consistent results? Check out Daniel the copywriter and find out why marketing celebrities continue using his services over and over again.

He will unshackle you from the burden of copywriting, so you can stay focused on your business – rather than distracted and frustrated with time-consuming copywriting.