You may think it’s a good idea to copywrite your next sales letter, promo email or advertisement. Perhaps you’re an avid student of marketing and you’re familiar with many copywriting tricks and techniques. Maybe you have read some or even most of the copywriting classics; and in the end, nobody knows your product the way you do, right? Well, even if you absolutely positively KNOW what you’re doing (copy wise) you may still miss the #1 ingredient that can cost you heaps in lost sales. Read this short ad to see why…

So, if you’re not happy with your online results then it’s probably because your sales copy is missing on that important ‘hook’… and there is an easy way to find it…

The above advertisement appeared in Advertising Age for Leo Burnett ad agency.

Sure, he was an ad man and that’s what every ad man would say, right? Well, let me quote the ad:

“There may be 10,000 ways to bring that inherent drama to the stage. And given a world in which ‘me-too’ products multiply like mayflies, the drama may seem that much harder to find”.

So, while you may think that selling ‘benefits’ is the way to go, a skilled copywriter will go beyond that. A skilled copywriter will carefully STUDY and evaluate your product or service from every angle to find the DRAMA (or concept) that will make all the difference to your sales and bottom line.

Every good product has the ‘drama’ that can flood your business with sales.

And every good copywriter finds it.

So, think TWICE before you even attempt to write your next sales letter yourself. It may end up costing you more than you think.